Wine Routes – Creative Tourism - Capacity Building

Friday, 13 December 2013

On 13 December 2013, ACTE carried out a capacity building training in La Rioja, Spain, aimed at developing new skills and knowledge for people working along wine routes. The Training, which was supported by the Council of Europe and undertaken in cooperation with the Region of La Rioja and the Microsoft Corporation, opened the door to discussions with those bodies with respect to collaborating on a full capacity building programme in the Region, which could begin to be implemented as early as the autumn of 2014. The focus of the training will be to stimulate new types of creative tourism initiatives along European wine routes and also to promote youth employment and cross-frontier exchanges in the tourism industry. The La Rioja training Programme would seek to develop a model, which could be replicable across European wine routes.

For the Programme of the training please see here...

The two trainers responsible for this first capacity building, Jack Delf and Carlos Fernandes have international reputations in the field of creative tourism and ACTE was very grateful that they engaged in this first training. A large number of participants came from the “Santo Domingo de la Calzada Tourism School” tourism school and their enthusiasm and positive engagement was inspiring.


The specific objectives of the training for participants were:

- To understand the new cultural tourism
- To explain the importance of “mapping” local resources
- To understand how to develop and promote local initiatives in the larger tourism market
- To understand the importance of consistent norms and standards
- To help develop entrepreneurial skills
- To increase capacity in small winery owners to manage new tourism initiatives
- To improve collaboration and co-operation between small wineries in the Region and across wine routes

The broad objectives of the training for creative tourism were:

- To increase tourism potential of village and specific wine routes
- To optimise the local infrastructure
- To put these small wineries on a European wine route map
- To create a dynamic of cooperation between cultural tourism entities, institutions, wineries, hotels, restaurants, local authorities

For more information contact us.

Поддерживает проекты Совета Европы

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