ACTE – Association pour l'Echange Culturel et Touristique


ACTE est une organisation internationale non gouvernementale – ONG – qui promeut la coopération et l'échange équitable. Son objet est de fournir les outils, les capacités et les ressources pour permettre à des personnes, des groupes locaux, des associations et des PME d'avoir accès aux marchés internationaux à leurs conditions.

Outils et Ressources d'ACTE


En coopération avec le Conseil de l'Europe et les organisations nationales et internationales, ACTE fournit les outils et procure les ressources afin de permettre aux communautés locales de développer et de gérer leurs propres projets transfrontaliers dans les domaines de la culture et du tourisme.

L'origine d'ACTE


ACTE s'est construit pour travailler avec les communautés situées le long des routes touristiques du vin.

Vine or wine routes trace a dense network of interconnecting trails, across a large part of the Continent. These routes plot the development of European civilization: places of worship, heritage, learning, cultural and commercial exchange have, for thousands of years, been linked to the agricultural exploitation of the vine. Most importantly, cultural communities along these routes are the human vectors of wine history. They carry it with them, creating and recreating it with each new generation. They are ideal cultural tourism destinations.

The Council of Europe, “Wine culture tourism exchange” Project sought to give a European dimension to this shared history of wine communities. The idea was to help local communities along wine routes develop their own locality as a destination of sustainable local cultural tourism within a broad European wine-route destination. Working cooperatively, with a shared cultural identity, the community could bring profits back to the local level to be re-invested in cultural, social and educational projects. The Council of Europe designed a pilot project supported by many interested partner countries, but it needed private partners to implement it. ACTE was set up to enable this.

Not Only Wine Routes – All Cultural Communities


ACTE is focusing on Wine, Culture Communites, but it will replicate the Wine community model and progressively support other communities in creating international projects and exchange, based on the principles of cooperation and equity.

ACTE Resources

Exchange Platforms

ACTE is building a community portal network, which will link all stakeholders and provide an electronic platform for exchange of products, services and information on both a local and international level. Through this platform, members of ACTE will gain privileged access to cultural and commercial exchanges on international markets. They will use revenues developed through this exchange to re-invest in local employment and development.

Wine Community Map

ACTE is building a European Wine Community Map, which sets out the wine routes that criss-cross the European region. It will be focused on wine route communities and will engage them in identifying, mapping and developing their wine routes as part of a larger European wine route community. In order to develop itself as a ‘destination’ a community needs to identify and discover and make known its resources. This map will be a primary resource for local communities wishing to engage in creative tourism partnerships.


ACTE has a database of partners who desire to share information, collaborate and build joint projects. As a member of ACTE you may post projects and invite partners to support/join your initiative.

ACTE Skills Exchange Clinics

Develop a case study of your cultural /tourism business initiative. ACTE experts will analyze a select number online and give free advice. You may also join a blog and exchange ideas with experts or request professional services.

ACTE Programmes

Training of Trainers

ACTE supports capacity building training of trainer programmes designed to empower local communities to develop and manage a sustainable tourism offer.

Cultural Mapping

When a local community develops a destination identity, it must begin to identify and map the cultural resources that belong to it. ACTE will support cultural mapping by local communities and help in the international promotion of the cultural assets and commercial services associated with them.

Join ACTE!

Supporting Council of Europe projects

ACTE is now on Facebook and Twitter